Maximum Bitrate Size Video Upload to Facebook Ads
Video'due south get the tool that brands are turning to as they buckle downwards and strive for higher appointment and conversions. And more marketers are seeing the positive results of video performance.
Co-ordinate to enquiry , video definitely is getting more engagement beyond all major social platforms. On Facebook, videos become every bit much as 135% more organic attain, half dozen times more retweets on Twitter, and 75% of executives say they lookout man globe-related video each day on LinkedIn.
Social Media Video Specs Alter Often
But like almost things in the social media world, video specs tend to change often. Most changes are related to social platforms building the most pleasurable viewing experience for their users.
All of these changes are challenging to keep up with. So, we've created a list of social media videos specs to help you share your very best content with the world.
In this blog post, we'll share video specs for Facebook, Instagram, Twitter, LinkedIn, Snapchat, YouTube and Pinterest. We'll also dive deeper into specs for various video formats that each platform offers, such every bit Facebook's carousel video ads, Instagram in-feed video and YouTube'south skippable and unskippable video ads.
Your Complete Guide to Social Media Video Specs 2022 (With Helpful Optimisation Tips):
- Facebook Video Specs
- Instagram Video Specs
- Twitter Video Specs
- Snapchat Video Specs
- YouTube Video Specs
- LinkedIn Video Specs
- Pinterest Video Specs
- Oft Asked Questions
Facebook Video Specs
Facebook video ads appear in various formats. This is due to Facebook's commitment to making video ads viewable on every bit many formats every bit possible (call up mobile and desktop devices).
This, however, presents a fair amount of challenge for marketers. You lot demand to produce content that is optimised for various platforms. Here's a breakdown of the various specs for Facebook videos.
Regular Facebook Feed Video:
Recommended size: 1280 by 720 pixels
Minimum width: 600 pixels
Supported aspect ratios: 16:9 (horizontal), 9:xvi (full portrait), 2:3 (vertical), 4:5 (vertical), square (1:1)
Recommended specs: Videos should besides utilise H.264 compression, square pixels, fixed frame rate, progressive browse, and stereo AAC audio compression at 128kbps+. Your videos can be every bit long as 240 minutes, as big equally 4GB large, and accept a maximum frame rate of 30fps.
Tip: To get the all-time quality for your video posts, Facebook recommends uploading videos in .MOV and .MP4format, however, most video file types are supports. See the complete list of file formats .
Facebook 360 Video
360 videos have been around for a while. It's a style to create immersive video that a user can explore by turning their devices or dragging their fingers through content.
If you're planning on creating a 360 video, here'south what you demand to know almost optimising it for your target audition.
Maximum size: 4096 by 2048 pixels, two:i aspect ratio
Minimum size: 600 pixels wide
Recommended specs: .MP4 format, maximum file size ane.75GB, maximum length xl min, maximum frame rate 60fps.
Tip: 360 can exist included with your video if the camera used to record your video automatically includes the metadata. If not, when uploading your video, head over to the 'Advanced' tab, then apply Facebook's '360 controls' tab to convert unformatted footage into a 360 video.
What is 360 Video Metadata?
360 metadata is used to help find and identify relevant information to organise electronic resources. This helps improve a video's usefulness. When used in video, it helps Facebook collect information that tin can be used to serve upwardly your video to users using relevant search terms.
Facebook In-Stream Video Ads
Recommended size: 1280 by 720 pixels
Minimum size, landscape video: 600 by 315 pixels (1.9:1 aspect ratio)
Minimum size, square video: 600 past 600 pixels (1:one aspect ratio)
Recommended specs: .MP4 or .MOV format, maximum file size 4GB, maximum length 120 min, maximum frame charge per unit 30fps. See the complete list of file formats .
Tip: When using in-stream ads, Facebook recommends uploading the highest resolution source video bachelor - without letter or pillar boxing. In-stream ads are 5-xv seconds long, therefore, ensure that you produce content that's strong, engaging to get your audiences' attention. Only Facebook publishing partners are able to host videos that are three minutes or longer.
Facebook Messenger Stories Ads
Recommended size: 1280 past 720 pixels
Supported aspect ratios: xvi:9 to 1.91:1
Recommended specs: videos can be upwards to 240 minutes long with a maximum size of 4GB, and have a maximum frame rate of 30fps.
Tip: For quality video ads, Facebook recommends uploading your highest resolution video bachelor (that meets file size and ratio limits) - without letter or pillar battle.
Facebook Carousel Video Ads
Recommended size: 1080 past 1080 pixels (1:1 attribute ratio)
Minimum size, landscape video: 600 by 315 pixels (1.nine:1 aspect ratio)
Minimum size, foursquare video: 600 by 600 pixels (one:1 attribute ratio)
Recommended specs: You tin can use .MP4 or .MOV formats. See the consummate list of file formats .
Videos cannot exceed 240 minutes in length, the maximum frame rate allowable is 30fps, and maximum file size is 4GB.
Tip: Carousels are handy when creating episodic content. They permit you to utilise up to 10 images or videos in one ad, making it easier for your audience to get the message without having to click to visit a new page. For best results, utilise a 1080 by 1080 pixel square (1:i) video.
Facebook Drove Cover Video
Recommended size: 1200 by 628 pixels
Minimum size, landscape video: 600 by 315 pixels (1.ix:i aspect ratio)
Minimum size, square video: 600 by 600 pixels (i:1 aspect ratio)
Recommended specs: .MP4 or .MOV format, maximum file size 4GB, maximum length 120 min, maximum frame rate 30fps. See the complete list of file formats .
Tip: Collections are a new advert type designed for mobile users. It helps them discover, scan and buy products and services from their phones in what Facebook calls an 'immersive' manner.
You lot've well-nigh probable seen a collection advertizement for apparel, like the one below.
When setting up your collection ad, you lot have the selection of setting your video to autoplay when a user scrolls over your drove. This helps catch user attending. When users click on your ad, it opens in full-screen (using Facebook Feel, formally Canvas), creating a more immersive experience.
Facebook Experience Video (Formally Canvas)
Recommended size: 1200 by 628 pixels
Minimum size, landscape video: 600 past 315 pixels (i.ix:1 attribute ratio)
Minimum size, foursquare video: 600 by 600 pixels (1:ane aspect ratio)
Recommended specs: .MP4 or .MOV format, maximum file size 4GB, maximum length 120 min, maximum frame rate 30fps. See the consummate list of file formats .
Tip: Facebook Experience Ads transform into a full-screen experience. To bulldoze engagement, you can add together buttons and include carousels, photos, and text forth with your video. Ensure that your videos are captivative and include clear calls to action to generate positive results.
Facebook Slideshow Video Ads
Recommended size: 1200 by 720 pixels
Recommended specs: .MP4 or .MOV format, maximum file size 4GB, maximum length 120 min, maximum frame rate 30fps. See the complete list of file formats .
Tip: Slideshows are designed to conform users with wearisome internet access. To do this, slideshow ads allow y'all to employ a collection of 3-10 images, forth with a sound file (supported formats: WAV, MP3, M4A, FLAC and OGG) and plow them into a video advert. While internet speed is a factor, for the best possible user experience, Facebook recommends using the highest quality images possible. Your images must share the same dimensions (Facebook recommends 1280 x 720 pixels or an image ratio of 16:9, 1:1 or 2:3). Using unlike size images will result in your slideshow being cropped and that could lead to elements or field of study matter in the images being removed.
Instagram Video Specs
Instagram supports square, vertical and horizontal video. Y'all've likely seen Instagrammers use horizontal video, but it tin can be tricky to produce.
If yous're non keen on the extra editing piece of work, opt for square videos. They're easier to produce and piece of work well for both desktop and mobile users.
Instagram in-feed video and video ads
Square video: 600 by 600 pixels (1:1 aspect ratio)
Horizontal video: 600 by 315 pixels (ane.9:ane aspect ratio)
Vertical video: 600 past 750 pixels (4:5 attribute ratio)
Recommended specs: .MP4 or .MOV format. See the consummate list of file formats . The maximum file size is 4GB, maximum length 60 seconds, maximum frame charge per unit 30fps.Your video should not exceed 4GB in size, must exist within ratio limits, have H.264 pinch, foursquare pixels, stock-still frame rate, progressive scan, and stereo AAC audio compression at 128kbps+.
Tip: Like Facebook, Instagram'due south recommendations are like and yous're urged to use the highest video resolution possible.
Instagram Carousel Video Ads
Recommended size: 1080 past 1080 pixels
Minimum size: 600 past 600 pixels
Recommended specs: .MP4 or .MOV format, maximum length 60 seconds, maximum frame rate 30fps. See the complete list of file formats
Tip: Similar to Facebook carousels, Instagram allows you to show annihilation from 2 to 10 images or videos in one side-scrolling ad. This allows marketers to get creative with different media formats and boost engagement .
Instagram Stories Video Ads
Recommended size: 1080 by 1920 pixels
Minimum size: 600 by 1067 pixels
Supported aspect ratios: sixteen:ix to four:five and nine:16
Recommended specs: .MP4 or .MOV format, maximum length xv seconds, maximum file size 4GB. See the complete list of file formats
Tips: Instagram story videos are brusque videos, up to 15 seconds long, that appear betwixt stories from profiles users follow.
Equally with Facebook recommendations, it'south a good thought to use the highest resolution video possible.
Video dimensions can be tricky to bed-down as some devices have smaller screens. This leaves petty room for viewers to encounter the complete advertising or click on 'more than' links to see the residuum of the text without clicking on the phone call to action. To get around this, try leaving the pinnacle and lesser 14 per centum (approximately 250 pixels) empty.
Twitter Video Specs
As a mobile-first platform, Twitter video is naturally optimised for mobile device-captured video. This, withal, doesn't mean you cannot upload video in other ways. For details on how to upload video recorded on other devices, see Twitter'southward video specs recommendations and best practices .
Twitter horizontal videos
Recommended size: 1280 by 1024 pixels
Minimum size: 32 by 32 pixels
Maximum size: 1920 past 1200 pixels
Supported aspect ratios: betwixt one:ii.39 – 2.39:1
Recommended sizes:
- At 256K bitrate: 320 by 180 pixels
- At 768K bitrate: 640 by 360 pixels
- At 2048K bitrate: 1280 past 720 pixels
Recommended specs: use .MP4 for web, .MOV format for mobile, video cannot exceed 140 seconds in length, even so, we have seen longer videos equally shown above.
The maximum file size is 512MB with maximum frame rate 40fps. Videos must use progressive scan, take 1:i pixel ratio, audio should be mono or stereo and not 5.1 or greater.
Twitter Vertical Videos
Recommended size: 1200 by 1900 pixels
Minimum size: 32 by 32 pixels
Recommended size at 256K bitrate: 240 by 240 pixels
Recommended size at 768K bitrate: 480 past 480 pixels
Recommended size at 2048K bitrate: 640 by 640 pixels
Recommended specs: use .MP4 for web, .MOV format for mobile, video cannot exceed 140 seconds in length, even so, we take seen longer videos every bit shown in a higher place.
The maximum file size is 512MB with maximum frame rate 40fps. Videos must utilise progressive scan, take 1:1 pixel ratio, audio should be mono or stereo and non five.ane or greater.
Snapchat Video Specs
Snapchat 10-2d video ads:
Recommended size: 1080 past 1920 pixels (ix:16 attribute ratio)
Recommended specs: .MP4 or MOV, H.264 encoded, between 3 and 10 seconds long, maximum file size 32MB
Sound specs: ii channels, PCM or AAC codec, 192 minimum kbps, 16 or 24 bit only, 48 KHz sample rate
Tip: Snapchat videos can exist used to drive traffic to other avails, such as, long-form videos and articles, and landing pages. But as you create your video, as with Instagram, leave a little room at the top and lesser of your video. Around 15% volition do and information technology will prevent of import content from being cropped automatically due to smaller user device screen sizes.
Snapchat Long-Course Video Ads
Recommended size: 1080 by 1920 pixels
Supported aspect ratios: 9:16 or 16:ix
Recommended specs: .MP4 or MOV, minimum xv seconds long (no maximum length), maximum file size 1GB
Audio specs: 2 channels, PCM or AAC codec, 192 minimum kbps, 16 or 24 fleck only, 48 KHz sample rate
Tips: Longform videos must contain "live and/or motility graphic video" (no "silent or still videos"). Although horizontal videos are allowed, Snapchat recommends vertical videos.
Snapchat video ads too come with 16 restrictions covering everything from the use of letterboxing and one line telephone call to action text, to promotion and Snapcodes. Be certain to review all 16 restrictions before planning your video content.
Snapchat Sponsored Geofilter
Snapchat geofilters are special overlays that tin merely exist accessed in certain locations.
Recommended size: 1080 by 1920 pixels
Overlay format: .PNG with transparent background, maximum 250kb
YouTube Video Specs
YouTube Video Player Specs
Recommended sizes:
- 426 by 240 pixels (240p)
- 640 past 360 pixels (360p
- 854 by 480 pixels (480p)
- 1280 by 720 pixels (720p)
- 1920 past 1080 pixels (1080p)
- 2560 by 1440 pixels (1440p)
- 3840 by 2160 pixels (2160p)
Minimum size: 426 by 240 pixels
Maximum size: 3840 by 2160 pixels
Supported aspect ratios: 16:9 and 4:3
Recommended specs: .MOV, .MPEG4, MP4, .AVI, .WMV, .MPEGPS, .FLV, 3GPP, or WebM, maximum file size 128GB, maximum 12 hours long.
Tips: Equally the second largest search engine in the globe, YouTube reaches an audition with varying net connectivity speeds. To ensure that you video can be enjoyed past every bit many people, YouTube recommends that videos be uploaded using the highest possible resolution.
Use native aspect ratios, and letterboxing or pillarboxing bars are a no-no as YouTube automatically frames videos to brandish them optimally in their video player. See this complete listing of YouTube video encoding settings .
YouTube Video Ads
Skippable video ads: maximum length of 12 hours, skippable subsequently v seconds
Unskippable video ads: max length of 15, 20 or 30 seconds
Mid-scroll video ads: minimum length of 30 seconds
Bumper video ads: maximum length of 6 seconds
Important : In 2017, YouTube announced it would remove unskippable 30 second ads in 2018. You tin, still, use TrueView ads that run to a maximum of 30 seconds.
Tip: Aim to brand your ads equally compelling as possible by using call to action text and interactive elements.
LinkedIn Video Specs
Linkedin Shared Videos
Maximum size: four,096 by two,304 pixels
Minimum size: 256 by 144 pixels
Supported aspect ratios: 1:ii:4 to 2:4:i
Recommended specs: .ASF, .AVI, .FLV, .MOV, .MPEG-ane, .MPEG-four, .MKV, and .WebM, maximum file size 5GB, maximum ten minutes long, maximum frame rate 60fps
LinkedIn Video Ads
Maximum size: 1080p (1440 x 1080; broad 1920 x 1080)
Minimum size: 360p (480 ten 360; broad 640 x 360)
Audio format: AAC or MPEG4
Audio size: Less than 64KHz
Aspect ratios: Video ads created with a ane:ane aspect ratio should accept a minimum resolution of 600 x 600px, and a maximum resolution of 1080 x 1080px.
Recommended specs: .MP4, File size betwixt 75 KB and 200 MB, maximum thirty minutes long, maximum frame rate 30fps
Tip: LinkedIn recommends keeping your video ads to 15 seconds or less in length based on stats they've collected over time. It is, however, possible to use longer video ads if your social media marketing strategy includes running a native advert series, or take created a collection of ads as part of an episodic content entrada.
LinkedIn has a set of specifications for sponsored content. Come across all specifications .
Pinterest Video Specs
Pinterest Video Ads
Minimum size: 240p
Recommended size:
- Square videos: 600 by 600 pixels (one:1 aspect ratio)
- Vertical videos: 600 by 900 pixels (ix:sixteen aspect ratio)
Recommended specs: .MP4 or .MOV, maximum file size 2GB, maximum length 30 minutes, maximum frame rate 25fps
Tip: Past nature, Pinterest is all about pins and boards. A smart way to showcase all of your ads in i place is to create a board. This works particularly well for content such as how-to videos or promotions you lot plan to run for an extended flow of time.
Summary
Using video on social media just and so is optimising yours. The extensive list of social media video specs covers all you need to produce videos that can be enjoyed by your audience across multiple devices.
Frequently Asked Questions
Does video get a lot of engagement on social media?
Co-ordinate to enquiry by theEword, video is for certain getting more engagement across all the major social platforms. For instance, on Facebook, videos go upwards to 135% more organic reach, six times more retweets on Twitter, and 75% of executives say they lookout man earth-related video each 24-hour interval on LinkedIn.
What are the specs for YouTube videos?
The minimum size is 426 by 240 pixels, while the maximum size is 3840 past 2160 pixels. The supported aspect ratios are 16:9 and 4:3. The maximum file size is 128GB and videos may not exist longer than 12 hours. To ensure that your YouTube video can be enjoyed by as many people, the platform recommends that videos should be uploaded using the highest possible resolution. Lastly, as YouTube automatically frames videos, using native attribute ratios, letterboxing or pillarboxing is not recommended.
What are some tips for creating video for Instagram?
Information technology is best to opt for foursquare videos (600 past 600 pixels) if yous do not want to be stuck with additional editing work. These videos are easier to produce and work well for mobile too as desktop users. You tin can use .MOV or .MP4 format, but your file size may not exceed 4GB and may not be longer than a minute. It is also best to utilize the highest video resolution possible.
What are some tips for creating Instagram Story video ads?
Instagram Story videos are brusque videos of upward to xv seconds. Equally some devices take smaller screens, it is best to leave the meridian and bottom 14% (more or less 250 pixels) empty. This way, your viewers will nearly likely see the complete advertizement and be able to click on the "more" links easily to see the balance of the text without clicking on the CTA button. It is as well a good idea to use the highest resolution video possible.
What is the ideal length of a LinkedIn video advertising?
While the maximum length of LinkedIn video ads is 30 minutes, LinkedIn recommends that you make your videos much shorter and keep your video ads to 15 seconds or less based on the stats that they have gathered over time. Though, information technology is possible to use longer video ads if your social media marketing strategy includes running a native advertizement series or have created a collection of ads.
Source: https://influencermarketinghub.com/social-media-video-specs/
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